:root{--socialeffective-ink:#191a22;--socialeffective-muted:#62636d;--socialeffective-paper:#fcfbf7;--socialeffective-white:#fff;--socialeffective-line:#deded8;--socialeffective-purple:#6d56ee;--socialeffective-lavender:#dfd8ff;--socialeffective-lavender-light:#f2efff;--socialeffective-lime:#dcff78;--socialeffective-peach:#ffd7c8;--socialeffective-coral:#ff7b66;--socialeffective-blue:#a9d3ff;--socialeffective-shadow:0 24px 70px rgba(43,35,80,.12);--socialeffective-radius-xl:42px;--socialeffective-radius-lg:30px}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body.socialeffective-theme{margin:0;background:var(--socialeffective-paper);color:var(--socialeffective-ink);font-family:Inter,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;font-size:16px;line-height:1.6;overflow-x:hidden}
body.socialeffective-theme ::selection{background:var(--socialeffective-lime);color:var(--socialeffective-ink)}
body.socialeffective-theme a{color:inherit;text-decoration:none}
body.socialeffective-theme img{max-width:100%;height:auto}
body.socialeffective-theme h1,body.socialeffective-theme h2,body.socialeffective-theme h3,body.socialeffective-theme h4{margin-top:0;letter-spacing:-.045em;line-height:1.04}
body.socialeffective-theme h1{font-size:clamp(3.5rem,6.8vw,7.2rem)}
body.socialeffective-theme h2{font-size:clamp(2.45rem,4.2vw,4.55rem)}
body.socialeffective-theme h3{font-size:1.45rem}
body.socialeffective-theme p{color:var(--socialeffective-muted)}
.socialeffective-shell{width:min(1240px,calc(100% - 48px));margin-inline:auto}
.socialeffective-section{position:relative;padding:112px 0}
.socialeffective-eyebrow{display:inline-flex;align-items:center;gap:9px;margin-bottom:22px;color:#494951;font-size:11px;font-weight:750;letter-spacing:.12em;text-transform:uppercase}
.socialeffective-eyebrow i{width:8px;height:8px;border-radius:50%;background:var(--socialeffective-purple);box-shadow:0 0 0 6px rgba(109,86,238,.13)}
.socialeffective-button{display:inline-flex;min-height:56px;align-items:center;justify-content:center;gap:14px;padding:0 27px;border:1px solid var(--socialeffective-ink);border-radius:999px;background:var(--socialeffective-ink);color:#fff!important;font-weight:700;transition:transform .2s,box-shadow .2s}
.socialeffective-button:hover{transform:translateY(-3px);box-shadow:0 10px 0 var(--socialeffective-purple)}
.socialeffective-button--lime{border-color:var(--socialeffective-lime);background:var(--socialeffective-lime);color:var(--socialeffective-ink)!important}
.socialeffective-link{display:inline-flex;gap:8px;color:var(--socialeffective-ink);font-size:14px;font-weight:700}
.socialeffective-link:hover{color:var(--socialeffective-purple)}
.socialeffective-actions{display:flex;align-items:center;flex-wrap:wrap;gap:25px}
.socialeffective-skip-link{position:fixed;z-index:100000;top:-70px;left:16px;padding:12px 18px;border-radius:12px;background:var(--socialeffective-ink);color:#fff!important;transition:top .2s}
.socialeffective-skip-link:focus{top:16px}
.socialeffective-section-head{display:grid;grid-template-columns:1.1fr .55fr;align-items:end;gap:75px;margin-bottom:55px}
.socialeffective-section-head h2{margin-bottom:0}
.socialeffective-section-head>p{margin-bottom:6px;line-height:1.8}

/* Header */
.socialeffective-header{position:relative;z-index:1000;border-bottom:1px solid rgba(25,26,34,.08);background:rgba(252,251,247,.92);backdrop-filter:blur(18px)}
.socialeffective-header__inner{display:grid;grid-template-columns:260px 1fr 180px;min-height:82px;align-items:center;gap:24px}
.socialeffective-brand{display:inline-flex;align-items:center;gap:11px;width:max-content}
.socialeffective-brand__mark{display:block;width:44px;height:44px;flex:0 0 44px;color:var(--socialeffective-purple)}
.socialeffective-brand__mark svg{display:block;width:100%;height:100%;overflow:visible}
.socialeffective-brand__mark rect{fill:currentColor}
.socialeffective-brand__mark path{fill:none;stroke:#fff;stroke-width:5.2;stroke-linecap:round}
.socialeffective-brand__mark circle{fill:var(--socialeffective-lime)}
.socialeffective-brand__copy{display:flex;flex-direction:column;line-height:1}
.socialeffective-brand strong{font-size:17px;letter-spacing:-.025em}
.socialeffective-brand strong span{color:var(--socialeffective-purple)}
.socialeffective-brand small{margin-top:6px;color:#777780;font-size:7.5px;font-weight:750;letter-spacing:.1em;text-transform:uppercase;white-space:nowrap}
.socialeffective-custom-logo{display:inline-flex;align-items:center}
.socialeffective-nav .socialeffective-menu{display:flex;align-items:center;justify-content:center;gap:clamp(18px,2vw,32px);margin:0;padding:0;list-style:none}
.socialeffective-nav .socialeffective-menu>li{position:relative}
.socialeffective-nav .socialeffective-menu>li>a{display:block;padding:30px 0;color:#373740;font-size:14px;font-weight:650}
.socialeffective-nav .socialeffective-menu>li>a:hover{color:var(--socialeffective-purple)}
.socialeffective-nav .sub-menu{position:absolute;top:calc(100% - 4px);left:50%;width:240px;margin:0;padding:10px;border:1px solid rgba(25,26,34,.1);border-radius:18px;background:#fff;box-shadow:var(--socialeffective-shadow);list-style:none;opacity:0;pointer-events:none;transform:translate(-50%,10px);transition:.2s}
.socialeffective-nav li:hover>.sub-menu,.socialeffective-nav li:focus-within>.sub-menu{opacity:1;pointer-events:auto;transform:translate(-50%,0)}
.socialeffective-nav .sub-menu a{display:block;padding:11px 12px;border-radius:10px;font-size:13px}
.socialeffective-nav .sub-menu a:hover{background:var(--socialeffective-lavender-light)}
.socialeffective-header__cta{min-height:46px;padding:0 20px;font-size:14px}
.socialeffective-mobile-nav{display:none}
.custom-logo-link img{display:block;width:auto;max-height:54px}

/* Hero */
.socialeffective-hero{position:relative;padding:85px 0 0;background:var(--socialeffective-lavender-light);overflow:hidden}
.socialeffective-hero__blob{position:absolute;border-radius:50%;filter:blur(1px)}
.socialeffective-hero__blob--one{width:360px;height:360px;top:-210px;right:8%;border:75px solid rgba(109,86,238,.12)}
.socialeffective-hero__blob--two{width:260px;height:260px;bottom:-170px;left:-60px;background:rgba(220,255,120,.45)}
.socialeffective-hero__grid{position:relative;z-index:2;display:grid;grid-template-columns:1fr .92fr;min-height:650px;align-items:center;gap:80px}
.socialeffective-hero h1{max-width:790px;margin:0 0 30px;font-weight:650}
.socialeffective-hero h1 em{color:var(--socialeffective-purple);font-family:Georgia,serif;font-weight:400}
.socialeffective-hero__grid>div:first-child>p{max-width:700px;margin-bottom:35px;font-size:18px;line-height:1.8}
.socialeffective-hero__visual{position:relative;min-height:580px}
.socialeffective-hero__image{position:absolute;border:9px solid #fff;border-radius:30px;background:#fff;box-shadow:var(--socialeffective-shadow);overflow:hidden}
.socialeffective-hero__image img{width:100%;height:100%;object-fit:cover}
.socialeffective-hero__image--main{width:76%;height:470px;top:25px;left:0;transform:rotate(-3deg)}
.socialeffective-hero__image--side{width:47%;height:360px;right:0;bottom:16px;transform:rotate(5deg)}
.socialeffective-hero__image--side img{object-position:center}
.socialeffective-hero__sticker{position:absolute;z-index:3;right:10px;top:28px;padding:12px 16px;border-radius:999px;background:var(--socialeffective-lime);font-size:12px;font-weight:750;transform:rotate(4deg)}
.socialeffective-trust-line{position:relative;z-index:3;display:flex;min-height:86px;align-items:center;justify-content:space-between;border-top:1px solid rgba(25,26,34,.12);font-size:11px;font-weight:700;letter-spacing:.12em}
.socialeffective-trust-line i{color:var(--socialeffective-purple);font-style:normal}

/* Services */
.socialeffective-services{background:#f3f1eb}
.socialeffective-service-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.socialeffective-service-card{position:relative;display:flex;min-height:390px;flex-direction:column;padding:28px;border-radius:28px;overflow:hidden}
.socialeffective-service-card--lavender{background:var(--socialeffective-lavender)}
.socialeffective-service-card--peach{background:var(--socialeffective-peach)}
.socialeffective-service-card--lime{background:var(--socialeffective-lime)}
.socialeffective-service-card--blue{background:var(--socialeffective-blue)}
.socialeffective-service-card>span{font-size:11px;font-weight:700}
.socialeffective-service-card h3{margin-top:auto;font-size:28px}
.socialeffective-service-card p{margin-bottom:0;color:rgba(25,26,34,.64);font-size:13px}
.socialeffective-service-card>b{position:absolute;top:23px;right:23px;display:grid;width:42px;height:42px;place-items:center;border:1px solid rgba(25,26,34,.22);border-radius:50%}

/* Portfolio */
.socialeffective-home-portfolio{background:#fff}
.socialeffective-home-portfolio .socialeffective-section-head>div:last-child{display:flex;align-items:flex-start;flex-direction:column;gap:14px}
.socialeffective-home-portfolio .socialeffective-section-head>div:last-child p{margin:0;line-height:1.75}
.socialeffective-portfolio-hero{padding:95px 0 105px;background:#f4f1ea}
.socialeffective-portfolio-hero>.socialeffective-shell>div{display:grid;grid-template-columns:1.2fr .45fr;align-items:end;gap:80px}
.socialeffective-portfolio-hero h1{max-width:900px;margin:0;font-size:clamp(4rem,7vw,7.5rem)}
.socialeffective-portfolio-hero h1 em{color:var(--socialeffective-purple);font-family:Georgia,serif;font-weight:400}
.socialeffective-portfolio-hero p{margin-bottom:8px;line-height:1.8}
.socialeffective-portfolio-list{padding:0 0 120px;background:#f4f1ea}
.socialeffective-portfolio-filters{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:34px;padding:16px;border:1px solid rgba(25,26,34,.08);border-radius:999px;background:rgba(255,255,255,.66);width:max-content;max-width:100%}
.socialeffective-portfolio-filters a{padding:10px 16px;border:1px solid transparent;border-radius:999px;color:#62616a;font-size:12px;font-weight:700;transition:.2s}
.socialeffective-portfolio-filters a:hover,.socialeffective-portfolio-filters a.is-active{border-color:var(--socialeffective-ink);background:var(--socialeffective-ink);color:#fff}
.socialeffective-portfolio-grid{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));grid-auto-flow:dense;gap:22px}
.socialeffective-portfolio-card{position:relative;grid-column:span 6;min-width:0;aspect-ratio:4/3;border:1px solid rgba(25,26,34,.08);border-radius:34px;background:#d8d3e4;color:#fff;box-shadow:0 22px 60px rgba(32,27,48,.1);overflow:hidden;isolation:isolate}
.socialeffective-portfolio-card--wide{grid-column:span 7;aspect-ratio:7/5}
.socialeffective-portfolio-card--tall{grid-column:span 5;aspect-ratio:5/6}
.socialeffective-portfolio-card--standard{grid-column:span 6}
.socialeffective-portfolio-card--full{grid-column:1/-1;aspect-ratio:16/7}
.socialeffective-portfolio-card__link{position:relative;display:block;width:100%;height:100%;color:#fff!important;overflow:hidden}
.socialeffective-portfolio-card__media{position:absolute;z-index:0;inset:0;display:block;background:linear-gradient(135deg,var(--socialeffective-lavender),var(--socialeffective-peach))}
body.socialeffective-theme .socialeffective-portfolio-card__media>img{display:block;width:100%;height:100%;object-fit:cover;transition:transform .75s cubic-bezier(.2,.75,.2,1),filter .4s}
.socialeffective-portfolio-card__link:after{content:"";position:absolute;z-index:1;inset:28% 0 0;background:linear-gradient(180deg,transparent 0,rgba(18,16,24,.18) 25%,rgba(18,16,24,.9) 100%);pointer-events:none}
.socialeffective-portfolio-card:hover .socialeffective-portfolio-card__media>img{transform:scale(1.045);filter:saturate(1.04)}
.socialeffective-portfolio-card__top{position:absolute;z-index:3;top:22px;right:22px;left:22px;display:flex;align-items:flex-start;justify-content:space-between;gap:12px}
.socialeffective-client-logo{display:flex;width:min(235px,58%);min-height:54px;align-items:center;padding:10px 14px;border:1px solid rgba(255,255,255,.7);border-radius:16px;background:rgba(255,255,255,.94);box-shadow:0 10px 28px rgba(18,16,24,.13);backdrop-filter:blur(12px)}
body.socialeffective-theme .socialeffective-client-logo img{display:block;width:100%;height:auto;max-height:38px;object-fit:contain}
.socialeffective-client-name,.socialeffective-reel-badge{display:inline-flex;min-height:38px;align-items:center;padding:0 14px;border:1px solid rgba(255,255,255,.26);border-radius:999px;background:rgba(20,18,27,.7);color:#fff;font-size:10px;font-weight:750;letter-spacing:.07em;text-transform:uppercase;backdrop-filter:blur(12px)}
.socialeffective-reel-badge{margin-left:auto}
.socialeffective-portfolio-card__content{position:absolute;z-index:3;right:26px;bottom:26px;left:26px;padding-right:68px}
.socialeffective-portfolio-card__kicker{display:block;color:rgba(255,255,255,.72);font-size:10px;font-weight:750;letter-spacing:.12em;text-transform:uppercase}
.socialeffective-portfolio-card h2,.socialeffective-portfolio-card h3{margin:10px 0 7px;color:#fff;font-size:clamp(2rem,3vw,3.35rem);line-height:1}
body.socialeffective-theme .socialeffective-portfolio-card p{max-width:540px;margin:0;color:rgba(255,255,255,.72);font-size:12px}
.socialeffective-portfolio-card__arrow{position:absolute;right:0;bottom:0;display:grid;width:48px;height:48px;place-items:center;border:1px solid rgba(255,255,255,.32);border-radius:50%;background:rgba(255,255,255,.12);color:#fff;font-size:20px;transition:transform .25s,background .25s}
.socialeffective-portfolio-card:hover .socialeffective-portfolio-card__arrow{background:#fff;color:var(--socialeffective-ink);transform:rotate(8deg)}
.socialeffective-portfolio-card__placeholder{display:grid;width:100%;height:100%;place-items:center;background:linear-gradient(135deg,var(--socialeffective-lavender),var(--socialeffective-peach));color:var(--socialeffective-purple);font-size:clamp(2rem,5vw,5rem);font-weight:800}
.socialeffective-empty-portfolio{grid-column:1/-1;display:grid;min-height:360px;place-items:center;padding:50px;border:1px dashed #bcb8ae;border-radius:30px;background:rgba(255,255,255,.45);text-align:center}
.socialeffective-empty-portfolio h2{font-size:38px}
.socialeffective-empty-portfolio p{max-width:560px}

/* Case, local and CTA */
.socialeffective-case{background:var(--socialeffective-purple);color:#fff}
.socialeffective-section-head--light .socialeffective-eyebrow,.socialeffective-case .socialeffective-eyebrow{color:rgba(255,255,255,.7)}
body.socialeffective-theme .socialeffective-section-head--light>p{color:rgba(255,255,255,.62)}
.socialeffective-case-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.socialeffective-case-grid article{display:flex;min-height:280px;flex-direction:column;padding:27px;border:1px solid rgba(255,255,255,.18);border-radius:26px;background:rgba(255,255,255,.08)}
.socialeffective-case-grid article>span{font-size:10px;font-weight:700;letter-spacing:.08em}
.socialeffective-case-grid article>strong{margin-top:auto;font-size:62px;line-height:1;letter-spacing:-.08em}
.socialeffective-case-grid article>p{margin:10px 0 0;color:rgba(255,255,255,.62);font-size:12px}
.socialeffective-case-grid .socialeffective-case-grid__badge{align-items:center;justify-content:center;border:0;border-radius:50%;background:var(--socialeffective-lime);color:var(--socialeffective-ink);text-align:center;transform:rotate(3deg)}
.socialeffective-case-grid .socialeffective-case-grid__badge>strong{margin:0;font-size:36px}
.socialeffective-case-grid .socialeffective-case-grid__badge>p{color:rgba(25,26,34,.65)}
.socialeffective-data-note{margin:22px 0 0;color:rgba(255,255,255,.45)!important;font-size:10px}
.socialeffective-local{background:#f3f1eb}
.socialeffective-local__grid{display:grid;grid-template-columns:.85fr 1.15fr;align-items:center;gap:85px}
.socialeffective-local h2{margin-bottom:25px}
.socialeffective-local p{font-size:16px;line-height:1.8}
.socialeffective-keywords{display:flex;min-height:460px;align-content:center;align-items:center;justify-content:center;flex-wrap:wrap;gap:10px;padding:50px;border-radius:var(--socialeffective-radius-xl);background:var(--socialeffective-lavender-light)}
.socialeffective-keywords a{padding:14px 18px;border:1px solid rgba(25,26,34,.12);border-radius:999px;background:#fff;font-size:13px;font-weight:650;transform:rotate(-2deg)}
.socialeffective-keywords a:nth-child(2n){background:var(--socialeffective-lime);transform:rotate(2deg)}
.socialeffective-keywords a:nth-child(3){background:var(--socialeffective-peach)}

/* Local landing pages */
.socialeffective-local-hero{position:relative;padding:95px 0 32px;background:var(--socialeffective-lavender-light);overflow:hidden}
.socialeffective-local-hero:before{content:"";position:absolute;width:420px;height:420px;right:-180px;top:-220px;border:85px solid rgba(109,86,238,.1);border-radius:50%}
.socialeffective-local-hero__grid{position:relative;z-index:1;display:grid;grid-template-columns:1.2fr .48fr;align-items:end;gap:80px}
.socialeffective-local-hero h1{max-width:930px;margin:0 0 30px;font-size:clamp(3.7rem,6.6vw,7rem)}
.socialeffective-local-hero__grid>div>p{max-width:820px;margin:0 0 35px;font-size:18px;line-height:1.8}
.socialeffective-local-hero__aside{position:relative;display:flex;min-height:390px;flex-direction:column;padding:30px;border-radius:34px;background:var(--socialeffective-ink);color:#fff;box-shadow:var(--socialeffective-shadow);overflow:hidden}
.socialeffective-local-hero__aside:after{content:"";position:absolute;width:220px;height:220px;right:-100px;bottom:-120px;border:52px solid rgba(220,255,120,.15);border-radius:50%}
.socialeffective-local-hero__aside>span{color:rgba(255,255,255,.55);font-size:10px;font-weight:750;letter-spacing:.1em;text-transform:uppercase}
.socialeffective-local-hero__aside ul{display:flex;flex-direction:column;gap:13px;margin:40px 0;padding:0;list-style:none}
.socialeffective-local-hero__aside li{padding-bottom:13px;border-bottom:1px solid rgba(255,255,255,.14);font-size:14px;font-weight:650}
.socialeffective-local-hero__aside>b{position:relative;z-index:1;margin-top:auto;color:var(--socialeffective-lime);font-size:clamp(2.3rem,4vw,4.4rem);letter-spacing:-.06em}
.socialeffective-local-phrases{position:relative;z-index:1;display:flex;flex-wrap:wrap;gap:8px;margin-top:75px;padding-top:25px;border-top:1px solid rgba(25,26,34,.12)}
.socialeffective-local-phrases span{padding:9px 13px;border:1px solid rgba(25,26,34,.12);border-radius:999px;background:rgba(255,255,255,.65);color:#5f5e67;font-size:10px;font-weight:650}
.socialeffective-local-context{background:#fff}
.socialeffective-local-context__grid{display:grid;grid-template-columns:1fr .72fr;gap:100px}
.socialeffective-local-context h2{margin:0}
.socialeffective-local-context p{margin:46px 0 30px;font-size:18px;line-height:1.9}
.socialeffective-local-services{background:#f3f1eb}
.socialeffective-local-service-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.socialeffective-local-service-grid article{display:flex;min-height:430px;flex-direction:column;padding:30px;border:1px solid rgba(25,26,34,.08);border-radius:30px;background:#fff}
.socialeffective-local-service-grid article:nth-child(2){background:var(--socialeffective-peach)}
.socialeffective-local-service-grid article:nth-child(3){background:var(--socialeffective-blue)}
.socialeffective-local-service-grid article>span{color:var(--socialeffective-purple);font-size:11px;font-weight:800}
.socialeffective-local-service-grid h3{margin-top:auto;font-size:31px}
.socialeffective-local-service-grid p{margin-bottom:0;font-size:13px;line-height:1.8}
.socialeffective-local-process{background:var(--socialeffective-ink);color:#fff}
.socialeffective-local-process__list{margin:0;padding:0;border-top:1px solid rgba(255,255,255,.15);list-style:none}
.socialeffective-local-process__list li{display:grid;grid-template-columns:100px .65fr;gap:30px;padding:32px 0;border-bottom:1px solid rgba(255,255,255,.15)}
.socialeffective-local-process__list li>span{color:var(--socialeffective-lime);font-size:12px;font-weight:800}
.socialeffective-local-process__list h3{margin:0 0 10px;font-size:25px}
body.socialeffective-theme .socialeffective-local-process__list p{margin:0;color:rgba(255,255,255,.58);font-size:13px;line-height:1.75}
.socialeffective-local-faq{background:#fff}
.socialeffective-local-faq__grid{display:grid;grid-template-columns:.65fr 1fr;gap:95px}
.socialeffective-local-faq__grid>div:first-child{position:sticky;top:35px;align-self:start}
.socialeffective-local-faq__grid>div:first-child p{max-width:390px;font-size:15px}
.socialeffective-local-faq details{border-top:1px solid #d9d7d1}
.socialeffective-local-faq details:last-child{border-bottom:1px solid #d9d7d1}
.socialeffective-local-faq summary{display:flex;align-items:center;justify-content:space-between;gap:25px;padding:25px 0;color:var(--socialeffective-ink);cursor:pointer;font-size:18px;font-weight:720;list-style:none}
.socialeffective-local-faq summary::-webkit-details-marker{display:none}
.socialeffective-local-faq summary span{display:grid;width:34px;height:34px;flex:0 0 auto;place-items:center;border-radius:50%;background:#f1efe9;font-size:18px;transition:transform .2s}
.socialeffective-local-faq details[open] summary span{background:var(--socialeffective-lime);transform:rotate(45deg)}
.socialeffective-local-faq details p{margin:0;padding:0 55px 25px 0;line-height:1.85}

/* Contact and lead forms */
.socialeffective-contact-hero{padding:95px 0;background:var(--socialeffective-lavender-light)}
.socialeffective-contact-hero__grid{display:grid;grid-template-columns:1.12fr .48fr;align-items:end;gap:90px}
.socialeffective-contact-hero h1{margin:0 0 30px;font-size:clamp(3.7rem,6.3vw,6.8rem)}
.socialeffective-contact-hero__grid>div>p{max-width:760px;margin:0;font-size:18px;line-height:1.8}
.socialeffective-contact-hero aside{display:flex;min-height:310px;flex-direction:column;padding:30px;border-radius:32px;background:var(--socialeffective-purple);color:#fff}
.socialeffective-contact-hero aside>span{color:rgba(255,255,255,.6);font-size:10px;font-weight:750;letter-spacing:.1em;text-transform:uppercase}
.socialeffective-contact-hero aside>a{margin-top:55px;color:#fff;font-size:clamp(1.3rem,2.4vw,2.1rem);font-weight:750;letter-spacing:-.04em}
.socialeffective-contact-hero aside>p{margin:10px 0;color:rgba(255,255,255,.65);font-size:12px}
.socialeffective-contact-hero aside>div{display:flex;align-items:center;gap:8px;margin-top:auto;color:rgba(255,255,255,.75);font-size:10px}
.socialeffective-contact-hero aside i{width:8px;height:8px;border-radius:50%;background:var(--socialeffective-lime);box-shadow:0 0 0 5px rgba(220,255,120,.14)}
.socialeffective-contact-main{background:#fff}
.socialeffective-contact-main__grid{display:grid;grid-template-columns:.68fr 1fr;gap:90px}
.socialeffective-contact-main h2{font-size:clamp(2.5rem,4vw,4.2rem)}
.socialeffective-contact-main__grid>div:first-child>p{font-size:16px;line-height:1.8}
.socialeffective-contact-main ul{margin:35px 0 0;padding:0;list-style:none}
.socialeffective-contact-main li{padding:13px 0;border-bottom:1px solid #e4e1db;color:#4d4d55;font-size:13px}
.socialeffective-contact-main li:before{content:"✓";margin-right:10px;color:var(--socialeffective-purple);font-weight:800}
.socialeffective-lead-form{padding:34px;border:1px solid rgba(25,26,34,.1);border-radius:32px;background:#f7f5ef;box-shadow:0 22px 60px rgba(35,30,55,.08)}
.socialeffective-lead-form__grid{display:grid;grid-template-columns:1fr 1fr;gap:15px}
.socialeffective-lead-form p{margin:0}
.socialeffective-lead-form__wide{grid-column:1/-1}
.socialeffective-lead-form label:not(.socialeffective-lead-form__consent){display:block;margin-bottom:7px;color:#55545d;font-size:10px;font-weight:750;letter-spacing:.06em;text-transform:uppercase}
.socialeffective-lead-form input:not([type=checkbox]),.socialeffective-lead-form textarea{display:block;width:100%;border:1px solid #d4d1ca;border-radius:14px;background:#fff;color:var(--socialeffective-ink);font:inherit;outline:0;transition:border-color .2s,box-shadow .2s}
.socialeffective-lead-form input:not([type=checkbox]){height:52px;padding:0 15px}
.socialeffective-lead-form textarea{min-height:150px;padding:14px;resize:vertical}
.socialeffective-lead-form input:focus,.socialeffective-lead-form textarea:focus{border-color:var(--socialeffective-purple);box-shadow:0 0 0 4px rgba(109,86,238,.1)}
.socialeffective-lead-form__consent{display:flex;align-items:flex-start;gap:9px;margin:17px 0;color:#77757d;font-size:10px;line-height:1.5}
.socialeffective-lead-form__consent input{margin-top:2px;accent-color:var(--socialeffective-purple)}
.socialeffective-lead-form__consent a{color:var(--socialeffective-purple)!important;text-decoration:underline}
.socialeffective-lead-form button{display:flex;width:100%;min-height:55px;align-items:center;justify-content:center;gap:12px;border:0;border-radius:999px;background:var(--socialeffective-ink);color:#fff;cursor:pointer;font-size:13px;font-weight:750}
.socialeffective-lead-form button:hover{background:var(--socialeffective-purple)}
.socialeffective-form-honeypot{position:absolute!important;left:-10000px!important;width:1px!important;height:1px!important;overflow:hidden!important}
.socialeffective-form-notice{margin-bottom:16px;padding:13px 15px;border-radius:12px;font-size:12px;line-height:1.5}
.socialeffective-form-notice.is-success{background:#e8f8e9;color:#23642c}
.socialeffective-form-notice.is-error{background:#fff0ed;color:#8b3025}
.socialeffective-cta{background:var(--socialeffective-ink);color:#fff}
.socialeffective-cta>.socialeffective-shell>div{position:relative;min-height:410px;padding:55px;border-radius:var(--socialeffective-radius-xl);background:var(--socialeffective-purple);overflow:hidden}
.socialeffective-cta>.socialeffective-shell>div:after{content:"";position:absolute;width:360px;height:360px;right:-90px;bottom:-180px;border:75px solid rgba(255,255,255,.12);border-radius:50%}
.socialeffective-cta .socialeffective-eyebrow{color:rgba(255,255,255,.7)}
.socialeffective-cta h2{max-width:800px;margin-bottom:35px}

/* Footer */
.socialeffective-footer{padding:95px 0 24px;background:var(--socialeffective-ink);color:#fff}
.socialeffective-footer__lead{display:flex;align-items:end;justify-content:space-between;gap:50px;padding-bottom:70px;border-bottom:1px solid rgba(255,255,255,.16)}
.socialeffective-footer__lead .socialeffective-eyebrow{color:rgba(255,255,255,.65)}
.socialeffective-footer__lead h2{max-width:760px;margin-bottom:0}
.socialeffective-footer__grid{display:grid;grid-template-columns:1.3fr .7fr .8fr;gap:70px;padding:65px 0}
.socialeffective-footer .socialeffective-brand{color:#fff}
.socialeffective-footer .socialeffective-brand small{color:rgba(255,255,255,.5)}
.socialeffective-footer .socialeffective-brand strong span{color:var(--socialeffective-lime)}
.socialeffective-footer .socialeffective-brand__mark{color:#fff}
.socialeffective-footer .socialeffective-brand__mark path{stroke:var(--socialeffective-ink)}
.socialeffective-footer .socialeffective-brand__mark circle{fill:var(--socialeffective-lime)}
.socialeffective-custom-logo--footer img{filter:brightness(0) invert(1)}
.socialeffective-footer__grid>div:first-child>p{max-width:380px;margin-top:22px;color:rgba(255,255,255,.55)}
.socialeffective-footer__email{display:inline-flex;margin-top:5px;color:var(--socialeffective-lime)!important;font-size:13px;font-weight:700}
.socialeffective-footer__grid h3{margin-bottom:23px;font-size:13px}
.socialeffective-footer__grid>div:not(:first-child){display:flex;flex-direction:column;align-items:flex-start}
.socialeffective-footer__grid>div:not(:first-child) a{margin:6px 0;color:rgba(255,255,255,.63);font-size:13px}
.socialeffective-footer__grid a:hover{color:var(--socialeffective-lime)!important}
.socialeffective-footer__bottom{display:flex;align-items:center;justify-content:space-between;padding-top:22px;border-top:1px solid rgba(255,255,255,.12);color:rgba(255,255,255,.4);font-size:11px}

/* Content */
.socialeffective-page{padding:85px 0 110px}
.socialeffective-prose{max-width:920px}
.socialeffective-prose>header{margin-bottom:65px}
.socialeffective-prose>header h1{font-size:clamp(3.3rem,6vw,6.3rem)}
.socialeffective-prose__hero,.socialeffective-project__image{margin-top:45px;border-radius:var(--socialeffective-radius-xl);overflow:hidden}
.socialeffective-prose__hero img,.socialeffective-project__image img{display:block;width:100%}
.socialeffective-prose h2{margin-top:65px;font-size:40px}
.socialeffective-prose h3{margin-top:42px}
.socialeffective-prose p,.socialeffective-prose li{font-size:17px;line-height:1.9}
.socialeffective-prose a{color:var(--socialeffective-purple);text-decoration:underline}
.socialeffective-archive-head{margin-bottom:60px}
.socialeffective-post-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:15px}
.socialeffective-post-card>a{display:flex;min-height:400px;flex-direction:column;padding:25px;border-radius:25px;background:var(--socialeffective-lavender)}
.socialeffective-post-card:nth-child(2n)>a{background:var(--socialeffective-peach)}
.socialeffective-post-card__image{height:190px;margin:-25px -25px 25px;border-radius:25px 25px 0 0;overflow:hidden}
.socialeffective-post-card__image img{width:100%;height:100%;object-fit:cover}
.socialeffective-post-card span{font-size:10px}
.socialeffective-post-card h2{margin-top:55px;font-size:27px}
.socialeffective-post-card p{font-size:13px}
.socialeffective-post-card b{margin-top:auto;font-size:12px}
.socialeffective-project{padding:80px 0 110px}
.socialeffective-project__head{display:grid;grid-template-columns:1fr auto;align-items:end;gap:50px;margin-bottom:55px}
.socialeffective-project__head h1{margin-bottom:0}
.socialeffective-project__meta{display:flex;gap:35px}
.socialeffective-project__meta p{display:flex;flex-direction:column;margin:0}
.socialeffective-project__meta span{font-size:10px;text-transform:uppercase}
.socialeffective-project__meta strong{font-size:14px}
.socialeffective-project__content{padding-top:80px}
.pagination,.nav-links{display:flex;gap:8px;margin-top:40px}
.page-numbers{display:grid;min-width:42px;height:42px;place-items:center;border:1px solid var(--socialeffective-line);border-radius:50%}
.page-numbers.current{background:var(--socialeffective-ink);color:#fff}
.socialeffective-kd-hero{padding:80px 0 75px;background:var(--socialeffective-purple);color:#fff}.socialeffective-kd-brand{display:flex;align-items:center;gap:16px;margin-bottom:35px}.socialeffective-kd-brand>span{display:flex;width:min(330px,65vw);padding:12px 16px;border-radius:16px;background:#fff}.socialeffective-kd-brand img{display:block;width:100%;height:auto}.socialeffective-kd-brand b{color:rgba(255,255,255,.7);font-size:10px;letter-spacing:.1em;text-transform:uppercase}.socialeffective-kd-hero .socialeffective-eyebrow{color:rgba(255,255,255,.7)}.socialeffective-kd-hero__grid{display:grid;grid-template-columns:1.2fr .45fr;align-items:end;gap:80px}.socialeffective-kd-hero h1{margin:0}.socialeffective-kd-hero h1 em{color:var(--socialeffective-lime);font-family:Georgia,serif;font-weight:400}.socialeffective-kd-hero__grid>p{margin:0 0 8px;color:rgba(255,255,255,.65);line-height:1.8}.socialeffective-kd-hero__metrics{display:grid;grid-template-columns:repeat(4,1fr);margin-top:65px;border-top:1px solid rgba(255,255,255,.22)}.socialeffective-kd-hero__metrics>div{padding:24px;border-right:1px solid rgba(255,255,255,.18)}.socialeffective-kd-hero__metrics>div:first-child{padding-left:0}.socialeffective-kd-hero__metrics strong{display:block;font-size:36px;letter-spacing:-.06em}.socialeffective-kd-hero__metrics span{color:rgba(255,255,255,.55);font-size:11px}.socialeffective-kd-note{margin:24px 0 0;color:rgba(255,255,255,.45)!important;font-size:10px}.socialeffective-kd-organic{background:#fff}.socialeffective-kd-organic__grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:15px}.socialeffective-kd-organic__main{display:flex;min-height:480px;flex-direction:column;padding:33px;border-radius:32px;background:var(--socialeffective-lavender)}.socialeffective-kd-organic__main>span,.socialeffective-kd-stat-grid span{font-size:10px;font-weight:700;letter-spacing:.08em}.socialeffective-kd-organic__main>strong{margin-top:75px;font-size:100px;line-height:1;letter-spacing:-.09em}.socialeffective-kd-organic__main>div{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:auto;padding-top:22px;border-top:1px solid rgba(25,26,34,.16)}.socialeffective-kd-organic__main p{display:flex;flex-direction:column;margin:0;font-size:11px}.socialeffective-kd-organic__main b{color:var(--socialeffective-ink);font-size:26px}.socialeffective-kd-stat-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:15px}.socialeffective-kd-stat-grid article{display:flex;min-height:232px;flex-direction:column;padding:27px;border-radius:27px;background:#f3f1eb}.socialeffective-kd-stat-grid article:nth-child(2){background:var(--socialeffective-peach)}.socialeffective-kd-stat-grid article:nth-child(3){background:var(--socialeffective-blue)}.socialeffective-kd-stat-grid article:nth-child(4){background:var(--socialeffective-lime)}.socialeffective-kd-stat-grid strong{margin-top:auto;font-size:52px;line-height:1;letter-spacing:-.07em}.socialeffective-kd-stat-grid p{margin:9px 0 0;font-size:11px}.socialeffective-kd-benchmark{background:var(--socialeffective-purple);color:#fff}.socialeffective-kd-benchmark__grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}.socialeffective-kd-benchmark__grid article{display:flex;min-height:350px;flex-direction:column;padding:28px;border:1px solid rgba(255,255,255,.2);border-radius:28px;background:rgba(255,255,255,.08)}.socialeffective-kd-benchmark__grid article:first-child{background:#fff;color:var(--socialeffective-ink)}.socialeffective-kd-benchmark__grid article>span{font-size:10px;font-weight:700}.socialeffective-kd-benchmark__grid strong{margin-top:auto;font-size:78px;line-height:1;letter-spacing:-.08em}.socialeffective-kd-benchmark__grid p{margin:12px 0 20px;color:rgba(255,255,255,.62);font-size:12px}.socialeffective-kd-benchmark__grid article:first-child p{color:var(--socialeffective-muted)}.socialeffective-kd-benchmark__grid article>b{width:max-content;padding:7px 10px;border-radius:999px;background:var(--socialeffective-lime);color:var(--socialeffective-ink);font-size:10px}.socialeffective-kd-solo{background:#f3f1eb}.socialeffective-kd-solo__lead{display:grid;grid-template-columns:1.2fr .8fr .8fr;gap:14px}.socialeffective-kd-solo__lead>div{display:flex;min-height:390px;flex-direction:column;padding:28px;border-radius:28px;background:#fff}.socialeffective-kd-solo__lead>div:nth-child(2){background:var(--socialeffective-peach)}.socialeffective-kd-solo__lead>div:nth-child(3){background:var(--socialeffective-blue)}.socialeffective-kd-solo__lead span{font-size:10px;font-weight:700;letter-spacing:.08em}.socialeffective-kd-solo__lead strong{margin-top:auto;font-size:72px;line-height:1;letter-spacing:-.08em}.socialeffective-kd-solo__lead p{margin:15px 0 0;font-size:12px}.socialeffective-kd-skills{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:55px;padding-top:55px;border-top:1px solid #d3d1ca}.socialeffective-kd-skills article{min-height:270px;padding:27px;border-radius:26px;background:#fff}.socialeffective-kd-skills span{color:var(--socialeffective-purple);font-size:11px;font-weight:700}.socialeffective-kd-skills h3{margin-top:85px}.socialeffective-kd-skills p{font-size:12px}.socialeffective-kd-next{display:flex;align-items:center;gap:18px;margin-top:14px;padding:28px;border-radius:25px;background:var(--socialeffective-ink);color:#fff}.socialeffective-kd-next>span{display:grid;width:48px;height:48px;flex:0 0 auto;place-items:center;border-radius:50%;background:var(--socialeffective-lime);color:var(--socialeffective-ink)}.socialeffective-kd-next h3{margin:0 0 7px}.socialeffective-kd-next p{margin:0;color:rgba(255,255,255,.65);font-size:12px}
.socialeffective-shortcode-block{padding:25px 0}.socialeffective-results-shortcode__head{display:grid;grid-template-columns:1fr .5fr;align-items:end;gap:60px;margin-bottom:35px}.socialeffective-results-shortcode__head h2{margin:0}.socialeffective-results-shortcode__head>p{margin:0}.socialeffective-results-shortcode__grid{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.socialeffective-results-shortcode__grid article{display:flex;min-height:260px;flex-direction:column;padding:25px;border-radius:25px;background:var(--socialeffective-lavender)}.socialeffective-results-shortcode__grid article:nth-child(2){background:var(--socialeffective-lime)}.socialeffective-results-shortcode__grid article:nth-child(3){background:var(--socialeffective-peach)}.socialeffective-results-shortcode__grid article:nth-child(4){background:var(--socialeffective-blue)}.socialeffective-results-shortcode__grid article>span{font-size:9px;font-weight:700;letter-spacing:.08em}.socialeffective-results-shortcode__grid strong{margin-top:auto;font-size:48px;line-height:1;letter-spacing:-.08em}.socialeffective-results-shortcode__grid p{margin:10px 0 0;font-size:11px}

@media(max-width:1050px){
	.socialeffective-header__inner{grid-template-columns:220px 1fr 160px}
	.socialeffective-nav .socialeffective-menu{gap:16px}
	.socialeffective-nav .socialeffective-menu>li>a{font-size:12px}
	.socialeffective-hero__grid{gap:45px}
	.socialeffective-service-grid{grid-template-columns:repeat(2,1fr)}
	.socialeffective-portfolio-card--wide{grid-column:span 7}
	.socialeffective-portfolio-card--tall{grid-column:span 5}
}
@media(max-width:820px){
	.socialeffective-shell{width:min(100% - 36px,760px)}
	.socialeffective-section{padding:90px 0}
	.socialeffective-header__inner{grid-template-columns:1fr auto;min-height:72px}
	.socialeffective-nav,.socialeffective-header__cta{display:none}
	.socialeffective-mobile-nav{position:relative;display:block}
	.socialeffective-mobile-nav>summary{display:flex;width:45px;height:45px;flex-direction:column;align-items:center;justify-content:center;gap:6px;border-radius:50%;background:var(--socialeffective-ink);cursor:pointer;list-style:none}
	.socialeffective-mobile-nav>summary::-webkit-details-marker{display:none}
	.socialeffective-mobile-nav>summary i{width:18px;height:2px;background:#fff}
	.socialeffective-mobile-nav>nav{position:absolute;top:54px;right:0;width:min(330px,calc(100vw - 36px));padding:14px;border:1px solid var(--socialeffective-line);border-radius:20px;background:#fff;box-shadow:var(--socialeffective-shadow)}
	.socialeffective-mobile-nav .socialeffective-menu{display:flex;flex-direction:column;margin:0;padding:0;list-style:none}
	.socialeffective-mobile-nav .socialeffective-menu a{display:block;padding:12px 6px;border-bottom:1px solid #eceae5;font-size:14px;font-weight:650}
	.socialeffective-mobile-nav .sub-menu{margin:0 0 0 14px;padding:0;list-style:none}
	.socialeffective-hero__grid,.socialeffective-section-head,.socialeffective-portfolio-hero>.socialeffective-shell>div,.socialeffective-local__grid,.socialeffective-project__head,.socialeffective-kd-hero__grid,.socialeffective-kd-organic__grid,.socialeffective-local-hero__grid,.socialeffective-local-context__grid,.socialeffective-local-faq__grid,.socialeffective-contact-hero__grid,.socialeffective-contact-main__grid{grid-template-columns:1fr}
	.socialeffective-results-shortcode__head{grid-template-columns:1fr;gap:25px}.socialeffective-results-shortcode__grid{grid-template-columns:repeat(2,1fr)}
	.socialeffective-hero__grid{padding-bottom:35px}
	.socialeffective-hero__visual{width:min(100%,590px);margin-inline:auto}
	.socialeffective-section-head{gap:25px}
	.socialeffective-portfolio-hero>.socialeffective-shell>div{gap:30px}
	.socialeffective-portfolio-card--wide,.socialeffective-portfolio-card--tall,.socialeffective-portfolio-card--standard,.socialeffective-portfolio-card--full{grid-column:1/-1}
	.socialeffective-case-grid{grid-template-columns:repeat(2,1fr)}
	.socialeffective-local-hero__grid,.socialeffective-contact-hero__grid{align-items:start;gap:45px}
	.socialeffective-local-hero__aside{min-height:300px}
	.socialeffective-local-context__grid,.socialeffective-local-faq__grid,.socialeffective-contact-main__grid{gap:45px}
	.socialeffective-local-context p{margin-top:0}
	.socialeffective-local-service-grid{grid-template-columns:1fr}
	.socialeffective-local-service-grid article{min-height:330px}
	.socialeffective-local-faq__grid>div:first-child{position:static}
	.socialeffective-kd-benchmark__grid{grid-template-columns:1fr}.socialeffective-kd-solo__lead{grid-template-columns:1fr 1fr}.socialeffective-kd-solo__lead>div:first-child{grid-column:1/-1}
	.socialeffective-post-grid{grid-template-columns:repeat(2,1fr)}
	.socialeffective-footer__lead{align-items:flex-start;flex-direction:column}
	.socialeffective-footer__grid{grid-template-columns:1fr 1fr}
	.socialeffective-footer__grid>div:first-child{grid-column:1/-1}
}
@media(max-width:620px){
	:root{--socialeffective-radius-xl:30px}
	body.socialeffective-theme h1{font-size:clamp(3rem,15vw,4.6rem)}
	body.socialeffective-theme h2{font-size:clamp(2.2rem,10vw,3.2rem)}
	.socialeffective-shell{width:calc(100% - 28px)}
	.socialeffective-section{padding:72px 0}
	.socialeffective-actions{align-items:flex-start;flex-direction:column}
	.socialeffective-button{width:100%}
	.socialeffective-hero{padding-top:55px}
	.socialeffective-hero__grid>div:first-child>p{font-size:16px}
	.socialeffective-hero__visual{min-height:480px}
	.socialeffective-hero__image--main{height:390px}
	.socialeffective-hero__image--side{height:300px}
	.socialeffective-trust-line{flex-wrap:wrap;justify-content:center;gap:10px 16px;padding:22px 0}
	.socialeffective-service-grid,.socialeffective-case-grid,.socialeffective-post-grid{grid-template-columns:1fr}
	.socialeffective-brand__mark{width:40px;height:40px;flex-basis:40px}
	.socialeffective-brand strong{font-size:15px}
	.socialeffective-brand small{font-size:6.5px}
	.socialeffective-kd-hero__metrics,.socialeffective-kd-stat-grid,.socialeffective-kd-solo__lead,.socialeffective-kd-skills{grid-template-columns:1fr}.socialeffective-kd-solo__lead>div:first-child{grid-column:auto}.socialeffective-kd-hero__metrics>div{border-right:0;border-bottom:1px solid rgba(255,255,255,.18);padding-left:0}.socialeffective-kd-organic__main>strong{font-size:78px}.socialeffective-kd-next{align-items:flex-start}
	.socialeffective-results-shortcode__grid{grid-template-columns:1fr}
	.socialeffective-service-card{min-height:350px}
	.socialeffective-portfolio-hero{padding-top:55px}
	.socialeffective-portfolio-hero h1{font-size:clamp(3.2rem,14vw,4.8rem)}
	.socialeffective-portfolio-grid{display:flex;flex-direction:column}
	.socialeffective-portfolio-card{width:100%;min-height:0;aspect-ratio:4/5;border-radius:26px}
	.socialeffective-portfolio-card--full{aspect-ratio:4/3}
	.socialeffective-portfolio-card__top{top:16px;right:16px;left:16px}
	.socialeffective-client-logo{width:min(205px,70%);min-height:46px;padding:8px 11px}
	.socialeffective-portfolio-card__content{right:19px;bottom:20px;left:19px;padding-right:57px}
	.socialeffective-portfolio-card__arrow{width:42px;height:42px}
	.socialeffective-local-hero,.socialeffective-contact-hero{padding-top:65px}
	.socialeffective-local-hero h1,.socialeffective-contact-hero h1{font-size:clamp(3rem,14vw,4.6rem)}
	.socialeffective-local-hero__grid>div>p,.socialeffective-contact-hero__grid>div>p{font-size:16px}
	.socialeffective-local-phrases{margin-top:50px}
	.socialeffective-local-context__grid,.socialeffective-local-faq__grid,.socialeffective-contact-main__grid{gap:32px}
	.socialeffective-local-process__list li{grid-template-columns:52px 1fr;gap:14px}
	.socialeffective-local-faq summary{font-size:16px}
	.socialeffective-lead-form{padding:22px;border-radius:24px}
	.socialeffective-lead-form__grid{grid-template-columns:1fr}
	.socialeffective-lead-form__wide{grid-column:auto}
	.socialeffective-contact-hero aside>a{word-break:break-word}
	.socialeffective-case-grid .socialeffective-case-grid__badge{min-height:300px}
	.socialeffective-keywords{min-height:390px;padding:30px 20px}
	.socialeffective-cta>.socialeffective-shell>div{padding:36px 25px}
	.socialeffective-footer__grid{grid-template-columns:1fr}
	.socialeffective-footer__grid>div:first-child{grid-column:auto}
	.socialeffective-footer__bottom{align-items:flex-start;flex-direction:column;gap:8px}
	.socialeffective-project__meta{flex-wrap:wrap}
}
@media(prefers-reduced-motion:reduce){*,*:before,*:after{scroll-behavior:auto!important;animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important}}